Loganair Reconnect August 2020 Television Advert

Verification Of Claims

Loganair, like other businesses and/or advertisers, is required to substantiate claims it makes in its adverts under ASA rules. For television advertising, ClearCast enforces those rules and ensures all claims are substantiated prior to clearing for on-air distribution.

For our recent Loganair - Reconnect 2020 television advert, we were required to substantiate two claims.

1 - 'Flying to more UK destinations than any other airline'

2 - For Grampian Region - 'Flying from Aberdeen to more UK destinations than any other airline'

As part of our ClearCast submission, such claims must be made verifiable to consumers. Therefore at the below links you can find the information provided to ClearCast in support of our claims which resulted in our adverts being approved for airing.

 

 

 

Claim Submissions For ClearCast - August 2020

  • Please find submission here 

  • Please find submission here