Loganair Sale 2022

Verification Of Claims

Loganair, like other businesses and/or advertisers, is required to substantiate claims it makes in its adverts under ASA rules. For television advertising, Clearcast enforces those rules and ensures all claims are substantiated prior to clearing for on-air distribution.

For our recent Loganair - Welcome Back Britain television advert, we were required to substantiate the following claim:

  • "Biggest Sale Ever"

As part of our Clearcast submission, such claims must be made verifiable to consumers. Therefore at the below links you can find the information provided to Clearcast in support of our claims which resulted in our adverts being approved for airing.

 

 

 

Claim Submissions For Clear Cast - December 2021

  • Please find the submission here